The Premier Residential Roofing Contractor in Milwaukee, WI

When it comes to rain, wind, snow, and anything else that Mother Nature may have in store, your roof is your home’s first line of defense against it all. No one understands that better than the residential roofing specialists at Formula, which is why we offer expert roofing services for homeowners in Milwaukee and across southeastern Wisconsin. With our industry expertise, top-quality product selection, and certifications with manufacturers like Owens Corning and CertainTeed, we’re the only residential roofing contractor you’ll need to call!

Reliable Residential Roofing Solutions

If the roof over your head has seen better days, it may be time to invest in a replacement. Thankfully, the Formula team has you covered with our roof replacement services. We source all our asphalt shingle roofing from renowned manufacturers to ensure that our customers benefit from:

  • Remarkable durability – Your new roof will be able to withstand year after year of exposure to the elements, providing you with the protection your home needs.
  • Customizability – Give your home a boost in curb appeal by selecting from an array of shingle styles and colors.
  • Peace of mind – Our manufacturers offer some of the best warranty programs in the industry, so you can feel good about your investment and your decision to partner with us.

Every residential roofing job is different, but we approach them all with the same goal: to provide exceptional products, expert installation, and outstanding customer service. We’ll be there to walk you through all your options, and our highly trained technicians will complete your roof replacement with the utmost skill and craftsmanship for results that exceed your expectations.

Not Your Average Residential Roofing Contractor

Formula is proud to have two distinct designations: CertainTeed ShingleMaster and Owens Corning Preferred Roofing Contractor. These are both certifications that residential roofing contractors can earn after demonstrating their expertise and commitment to quality in the roofing industry. Here is why you can trust us to complete your roof replacement in the Milwaukee area:

CertainTeed ShingleMaster

To become a ShingleMaster, residential roofing contractors must meet strict criteria set by CertainTeed, including passing rigorous training programs and demonstrating a track record of superior craftsmanship and customer satisfaction. As a ShingleMaster Formula is recognized as an expert in installing CertainTeed asphalt shingles and upholding the highest standards of professionalism and reliability.

Owens Corning Preferred Roofing Contractor

Owens Corning, another prominent roofing material manufacturer, awards this designation to residential roofing contractors who have met their stringent requirements for quality and service. Contractors with this designation have undergone specialized training and have a proven track record of excellence in installing Owens Corning roofing products. As a Preferred Roofing Contractor, Formula is trusted by Owens Corning to deliver superior workmanship and customer service, ensuring that homeowners receive the best possible roofing solutions.

A Bit More About Us

Replacing your roof is no small decision. That’s why it’s crucial that you partner with a residential roofing contractor you trust to deliver exceptional results. Formula is proud to offer:

  • Certified expertise – As a CertainTeed ShingleMaster and Owens Corning Preferred Roofing Contractor, we have undergone rigorous training and certification processes. This ensures that our team possesses the necessary skills and knowledge to deliver exceptional results.
  • Local knowledge – Formula is proud to be a locally owned and operated roofing company. We understand the unique roofing needs of Milwaukee and its surrounding suburbs, and we are committed to serving our community with integrity and dedication.
  • Personalized customer service – At Formula, we believe in treating our customers like family. From the initial consultation to the completion of the project, we prioritize open communication, transparency, and personalized care. Your satisfaction is our ultimate goal.
  • Free estimates – We understand that investing in a new roof is a significant decision. That’s why we offer free estimates to help you understand the scope and cost of your roofing project upfront. There are no hidden fees or surprises—just honest, transparent pricing.
  • Over 20 years of industry experience – With over two decades of experience in the roofing industry, Formula has built a reputation for excellence and reliability. Our team combines industry knowledge with innovative techniques to deliver superior roof installations that stand the test of time.

Areas We Serve

Our home exterior pros serve homeowners in Milwaukee and its surrounding suburbs, including Brookfield, New Berlin, Greenfield, West Allis, Wauwatosa, Menomonee Falls, Shorewood, Bay View, St. Francis, and Oak Creek. Whether you reside in the heart of the city or on the outskirts, we are here to meet your roofing needs with precision and care.

Discover the Winning Formula for Residential Roofing

Formula is the local roofing company that you can trust for all your asphalt shingle roof replacement needs. Contact us today to learn more about the roofing services we offer for homeowners in Milwaukee and throughout southeastern Wisconsin. We look forward to showing you what makes us stand out as the premier residential roofing contractor in the area.

“We couldn’t be happier with our transformation and quality customer service and professional care we received from Forumla Home Improvements. Thew new roof, windows, and siding look fantastic! We had a great experience and would highly recommend Formula to anyone looking to have improvements done!”

Gigi R.
Exceptional Remodeling Solutions

Providing Reliable Commercial & Residential Roofing Services

The Company to Trust
Learn More About Us

Convenient Financing Plans Available


Flexible Payment Options

Making Your Project More Affordable

Explore Financing Options

“We couldn’t be happier with our transformation and quality customer service and professional care we received from Forumla Home Improvements. Thew new roof, windows, and siding look fantastic! We had a great experience and would highly recommend Formula to anyone looking to have improvements done!”

- Gigi R.

“I am very pleased with my new roof. The process was smooth, the crew was efficient and Ryan is an excellent communicator. In addition to being the most affordable choice, the roof was done in a day and the crew was extremely efficient. They were able to schedule me in quickly and kept me updated on everything. I highly recommend Formula!”

- Maya H.

“Formula gets an A+ from my wife and I. We had windows and siding replaced on our home and were very pleased with the quality of the work, communication, and the products used. The crews were polite, efficient and did a wonderful job of cleaning. I would not hesitate to call them again for any of my exterior needs!”

- Jason C.